Today I decided to hit the search button on the negative side of alcohol advertising. This is a public shock tactic put out by the save a life campaign hoping to target particularly young drinkers. Upon seeing this campaign and being a young driver it hits home just a tad. Everyone knows about the risks of drink driving but how often do you think about those who have already been effected, those who are trying everyday to re-build broken lives. Its scary when you do. This has inspired me further into my research.